ELEWA LETTERS

BY GRACE AMOS

design brief           research           sketches           digital           final design

 
DESIGN BRIEF- Goals for the design, desired colors, themes, or content. Also discussing final location and purpose for the design and timeline

COMPANY

Client - 

Timeline -

Project - 

Overview

Goals

Details

Conclusion 

Completed Dec. 8

 
RESEARCH - Mood board creation to further hone in on desired feel, look, elements, and color. Ends with further conversation to select and solidify design direction.

The images below represent a subset of existing logos and logotypes that fit the keywords settled on in the design brief: simple, elegant, authoritative, and forward thinking. The logos come from several different niches and include research institutions, black-focused organizations, music centers, design firms, museums, and tech hubs.  Explored here are the use of shape and space, fonts, and color. (Select images below to expand)

Certain themes from the research were highlighted as potential directions  for the BlackAIR logo. Holistically, the logo should be able to "fit" among this subset of logos

Conclusion 

Completed Dec. 14

 
SKETCHES - Initial ideas and brainstorming based on conversation, research, and best practices. Three detailed thumbnails are chosen to further develop before a final design is chosen for stage 4.

Completed Dec 17

 
DIGITAL EXPLORATION - Final concept is digitized and several design variations, decorative details, and color choices are explored. The final design is chosen for stage 5

In Progress

 
FINAL DESIGN + DELIVERY - The chosen concept is flushed out and presented in its final form and color variations, delivered in a package that includes font and color choices if needed.

Scheduled to begin Dec 21